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Perhaps creating toned down versions with lesser colors would also be useful when the client wants to print the logo and wants to keep the costs down.
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Usually, again depending on the core philosophy of the company, we look for opportunities for creating characters that form part of the company logo, as well as be a stand-alone company mascot.įinally, creating the illustrative logo designs in vector file format and making sure the files are as clean as possible in terms of paths and elements is important. When creating an illustrative logo, we always try and come up with pencil sketches of two or more conceptual directions. Combining different elements of the business in an illustrative way and using effective logo colors can help create an eye-catching design that can then be used in all branding campaigns.Ī legal firm, finance, accounting logo design or venture capital company, etc, on the other hand, are examples of industry sectors where highly illustrative logo designs might not really work. They can be eye-catching, communicate much more effectively the company message and create an overall greater impact of the brand.įor example, a music company, a construction company, a rock band, a child-related product or club, a fitness company, etc are all good examples of companies that can benefit from having an illustrative logo. Not all companies can afford to get an illustrative logo.ĭepending on the industry sector the company is in and the target market segment, Illustrative logo designs can be highly effective. Illustrative logos are made up of complex design elements, usually illustrations of some element related to what the company does, an illustration of the company name or perhaps even a mascot or character that is used to represent the company. If you are a traditional company then your most common usage of the logo would be on your corporate stationery, your collateral marketing materials, your shop/building signage and perhaps on packaging and merchandise. My answer would: depends on where you intend to use the logo. Enclosed emblem style logos can also be considered as illustrative logos.Ī question that a lot of clients ask is, how illustrative can a logo be before it becomes difficult to use it effectively. Elements of the illustrative logo can then be used in stationery and related promotional material to achieve branding. Illustration in the logo goes beyond iconic representation and involves a very intricately detailed logo that would inspire awe in the audience. To establish a logo as a brand in a highly competitive market, an illustrative logo can be a great solution. Depending on the type of brand, the market segment, and the target audience, illustrative logos can create great impact and brand recall. Illustrative logos are much more elaborate and harder to design.